Crisis-Response Examples

Crisis Communication

"In crisis management, be quick with the facts, slow with the blame."

--Leonard Saffir, Public Relations expert

INTERNAL Email - Chief Dulin Retirement Announcement	Former GCS Employee Arrested When a staff member is arrested, it's important to provide clear and accurate information to those impacted - and quickly.
Connect-ED and Email-Page Data Staff An accidental data release puts protected student information at risk. Have a plan and follow it - including informing staff first.	Incident Reporting in GCS Fact Sheet Have a plan BEFORE an incident, including clear instructions on how to communicate and to whom.
Missing Reedy Fork Teacher - letter for class 61014 A beloved teacher disappeared; it's important to communicate with families, but you have to be sensitive.	GCS Working to Resolve Payroll Issue A payroll issue left 10,000 employees without checks - and most only get paid once a month. Up-to-the-minute information is key.
Student Murder Principal Letter Letter written for principal to send to all families; very popular and involved student was murdered by his own mother, who also shot his father and sister before killing herself.	Advisory-Employee Personnel Matter When the media has tough questions about a personnel matter, it's important to respond - but make sure you know public records law.
INTERNAL Email-Employee Retiring The next step in an employee challenge - communicate from the inside out. Your employees are marketers and deserve to know what is happening with their employer.	Advisory - Fire Chief Announces Deputy's Retirement Tell your own story. Share what you must with the media, but keep your messaging in mind.

Shots fired at a business. A domestic incident that ends in an employee's death. A public arrest that impacts your company. Financial issues.

TVPRgirl has handled all these issues - and more.

Preparation is key, but you simply cannot prepare for every potential incident. That's why it's important to have experience on your side.

TVPRgirl can work with your team to build or assess your crisis-response plans. We can also develop timely communications in response to critical situations:

Comprehensive messaging
Communications toolkits
News conferences and media updates
Spokesperson preparation

And when something happens, we'll provide immediate virtual and/or on-site incident and media relations management.

Certifications

Federal Emergency Management Agency Certifications

(via North Carolina Emergency Management):

Basic Public Information Officer

National Incident Management System

Introduction to Incident Command

Incident Command System for Single Resources and Initial Action Incidents

ICS-300: Intermediate Incident Command System for Expanding Incidents

ICS-400: Advanced Incident Command System, Command and General Staff-Complex Incidents Social Media for Natural Disaster Response and Recovery

JIS/JIC Planning for Tribal, State and Local PIOs

Joint Agency Mass Violence Planning and Response

Mass Fatalities Incident Response

need help now? want to create a plan? we're here to help. >>

Crisis Communication

INTERNAL Email - Chief Dulin Retirement Announcement

Former GCS Employee Arrested

When a staff member is arrested, it's important to provide clear and accurate information to those impacted - and quickly.

Connect-ED and Email-Page Data Staff

An accidental data release puts protected student information at risk. Have a plan and follow it - including informing staff first.

Incident Reporting in GCS Fact Sheet

Have a plan BEFORE an incident, including clear instructions on how to communicate and to whom.

Missing Reedy Fork Teacher - letter for class 61014

A beloved teacher disappeared; it's important to communicate with families, but you have to be sensitive.

GCS Working to Resolve Payroll Issue

A payroll issue left 10,000 employees without checks - and most only get paid once a month. Up-to-the-minute information is key.

Student Murder Principal Letter

Letter written for principal to send to all families; very popular and involved student was murdered by his own mother, who also shot his father and sister before killing herself.

Advisory-Employee Personnel Matter

When the media has tough questions about a personnel matter, it's important to respond - but make sure you know public records law.

INTERNAL Email-Employee Retiring

The next step in an employee challenge - communicate from the inside out. Your employees are marketers and deserve to know what is happening with their employer.

Advisory - Fire Chief Announces Deputy's Retirement

Tell your own story. Share what you must with the media, but keep your messaging in mind.

Certifications